Etude exploratoire sur les enjeux de l’arrivée à maturité d’un réseau de franchise: pouvoir, confiance et contrat

Odile Chanut ()
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Odile Chanut: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Abstract: In the 1980ies, distribution networks have expanded tremendously. Today these networks have reached maturity with considerable organizational structures and managerial concerns which have evolved over the time. This paper aims at examining what is at stake in the maturity of franchised stores and the consequences this maturity can have on the relations between franchisors and franchisees. The first results of an exploratory study will be expounded. This study has been carried out with several franchisors.

Keywords: Distribution; franchising; networks; interorganizational relation; relational contract; maturity; power; trust; franchise; réseaux; relations interentreprises; contrat relationnel; maturité; pouvoir; confiance (search for similar items in EconPapers)
Date: 2004-11-05
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Published in Journées de Recherche en Marketing de Bourgogne, Nov 2004, Dijon, France

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