Key success factors of the drive concept: a logistics and marketing approach

Les facteurs clés de succès du drive: une approche par la logistique et le marketing

Magali Jara () and Bruno Durand ()
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Magali Jara: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
Bruno Durand: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Date: 2016-09-09
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Published in Logistique & Management, 2016, 24 (1), pp.17 - 28. ⟨10.1080/12507970.2016.1219241⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01766896

DOI: 10.1080/12507970.2016.1219241

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