Business model emergence and evolution: a sensemaking approach

Alexis Laszczuk, Lionel Garreau and Bernard de Montmorillon
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Alexis Laszczuk: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Lionel Garreau: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Bernard de Montmorillon: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: This study explores business model change mechanisms by adopting a sensemaking perspective. Based on a longitudinal case study, we examine business model emergence and evolution process on a 22 month period. We show that specific interactions in the sensemaking process lead to various types of change in the business model or tactical choices. We identify three logics of business model sensemaking that can be enacted by actors for business model development and refinement. This research contributes to show and better understand the social aspect of business model thinking and offer new opportunities for generating efficient sensemaking for business model development.

Keywords: Business model; sensemaking; case study (search for similar items in EconPapers)
Date: 2016-09
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Published in Strategic Management Society 36th annual conference, Sep 2016, Berlin, Germany

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01778284

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