The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?

Brigitte Muller (), Laurent Flores (), Meriem Agrebi and Jean-Louis Chandon ()
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Brigitte Muller: CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon - CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon, UTLN - Université de Toulon
Meriem Agrebi: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Jean-Louis Chandon: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2008-09-01
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Citations: View citations in EconPapers (4)

Published in Journal of Advertising Research, 2008, 48 (3), pp.465 - 472. ⟨10.2501/S0021849908080471⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01795662

DOI: 10.2501/S0021849908080471

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