Factors influencing consumer behaviour towards store brands: evidence from the French market

Mbaye Fall Diallo, Jean-Louis Chandon (), Gérard Cliquet () and Jean Philippe
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Jean-Louis Chandon: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Jean Philippe: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2013-05-03
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Published in International Journal of Retail and Distribution Management, 2013, 41 (6), pp.422 - 441. ⟨10.1108/09590551311330816⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01796015

DOI: 10.1108/09590551311330816

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