Variation within service categories and customer satisfaction: A segment-based approach using the tetra-class model

Yannick Poubanne, Fabrice Clerfeuille and Jean-Louis Chandon ()
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Jean-Louis Chandon: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2006-10
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Published in Journal of Targeting, Measurement and Analysis for Marketing, 2006, 15 (1), pp.30 - 46. ⟨10.1057/palgrave.jt.5750032⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01796039

DOI: 10.1057/palgrave.jt.5750032

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