Language and consumption: an ethnographic research on migrant adults' language barriers through an Integration Program

Parler pour consommer? Enquête ethnographique au coeur d'un parcours d'intégration pour adultes migrants

Virginie Silhouette-Dercourt

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Abstract: While literature has acknowledged the importance of language in the acculturation process, specific language barriers encountered by migrant adults when entering a new consumption culture remain an area to be explored. In this research, we use of the European integration programs as a mirror of these barriers. An ethnographic research enables us to identify four barriers and to suggest category-specific and situated marketing-related activities to lift these barriers.

Keywords: Language Barriers; Immigration; Consumption culture; Integration program; Germany; Freins langagiers; culture de consommation; Parcours d'intégration; Allemagne (search for similar items in EconPapers)
Date: 2016-03
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Published in Revue Française du Marketing, 2016, 255 (1/4)

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01797101

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