The Consumer and Counterfeit: A Comparison between Belgian and French People

Les consommateurs face a la contrefaçon: une comparaison entre Belges et Français

André Le Roux (), Catherine Viot, Florence Kremer and Ingrid Poncin
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André Le Roux: IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers
Catherine Viot: LSAF - Laboratoire de Sciences Actuarielle et Financière - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon
Florence Kremer: IRGO - Institut de Recherche en Gestion des Organisations - Université Montesquieu - Bordeaux 4 - Institut d'Administration des Entreprises (IAE) - Bordeaux
Ingrid Poncin: UCL - Université Catholique de Louvain = Catholic University of Louvain

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Abstract: In spite of its development, its width and its consequences on firms and brands, counterfeiting has received scarce attention in marketing research. The purpose of this article is to address counterfeiting from a consumer behavior standpoint. Based on a review of the relevant literature, an exploratory factor analysis yields several dimensions that may predict attitude towards counterfeiting, both for Belgian and French consumers.

Keywords: attitude toward counterfeiting; Counterfeit goods; measurement scale; Contrefaçon; attitude envers la contrefaçon; produits contrefaits; échelle de mesure (search for similar items in EconPapers)
Date: 2008
Note: View the original document on HAL open archive server: https://hal.science/hal-01803854v1
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Published in Reflets et Perspectives de la vie économique, 2008, XLVII, pp.61-70. ⟨10.3917/rpve.472.0061⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01803854

DOI: 10.3917/rpve.472.0061

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