The cultural consumption experience in a contemporary art museum from the strangeness feeling: A theoretical framework

L’expérience de consommation culturelle dans un musée d’art contemporain à partir du sentiment d’étrangeté: un cadre théorique

Gaztelumendi A, Richard Huaman-Ramirez and Juan-David Pinzon ()
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Juan-David Pinzon: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2016-01
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Published in International Marketing Trends Conference, Jan 2016, Venice, Italy

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