The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities

Joël Le Bon and Dwight Merunka ()
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2006-12
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Citations: View citations in EconPapers (12)

Published in International Journal of Research in Marketing, 2006, 23 (4), pp.395 - 408. ⟨10.1016/j.ijresmar.2006.10.002⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822294

DOI: 10.1016/j.ijresmar.2006.10.002

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