The Benefits of Sales Force Automation: A Customer’s Perspective

Othman Boujena, Wesley Johnston and Dwight Merunka ()
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Othman Boujena: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School
Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2013-09-23
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Published in Journal of Personal Selling and Sales Management, 2013, 29 (2), pp.137 - 150. ⟨10.2753/PSS0885-3134290203⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822301

DOI: 10.2753/PSS0885-3134290203

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