The role of brand love in consumer‐brand relationships

Noel Albert and Dwight Merunka ()
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2013-04-26
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Citations: View citations in EconPapers (66)

Published in Journal of Consumer Marketing, 2013, 30 (3), pp.258 - 266. ⟨10.1108/07363761311328928⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822309

DOI: 10.1108/07363761311328928

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