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Words, Words, Mere Words? An Analysis of Services Customers' Perception of Evaluative Concepts

Florence Dano, Sylvie Llosa () and Chiara Orshinger
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Florence Dano: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Sylvie Llosa: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2006-01-05
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Published in The Quality Management Journal, 2006, 13 (2), pp.46-53

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