L'impact de la personnalité de la marque sur la relation a la marque dans les services

Nabil Ghantous ()
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Nabil Ghantous: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2014
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Published in Economies et Sociétés. Série EGS, Economie et gestion des services , 2014, 48 (2)

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01823103

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