Utterly arch and Advertising: Introducing the JBR Special Issue from the 2013 La Londe Conference

Luk Warlop, L.j Schrum, Dwight Merunka () and Virginie de Barnier ()
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Luk Warlop: KU Leuven - Catholic University of Leuven = Katholieke Universiteit Leuven
Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université
Virginie de Barnier: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2014
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Published in Journal of Business Research, 2014, 67 (5)

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01831911

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