A Mixed Blessing

Diego Rinallo (), Pauline Maclaran and Lorna Stevens
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Diego Rinallo: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, KEDGE Business School [Marseille]

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Date: 2016-11-07
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Published in Journal of Macromarketing, 2016, 36 (4), pp.425 - 442. ⟨10.1177/0276146716655780⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01838435

DOI: 10.1177/0276146716655780

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