Between discourse and narration

Valérie-Inès de La Ville () and Eléonore Mounoud ()
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Valérie-Inès de La Ville: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique
Eléonore Mounoud: LGI - Laboratoire Génie Industriel - EA 2606 - CentraleSupélec

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Abstract: The aim of this text is to explore the idea that strategic management research w ould profit from a practice-oriented approach, w here practice is defined as everyday situated-embedded in local contexts-actions performed by organizational members in order to make strategy. Draw ing on tw o empirical w orks, w e study tw o kinds of such practice: actions (as accounted for by the actors) and narrations (as structured by the narrators). In the first case, strategic discourse is contrasted to action and its tactics ; in the second, strategic discourse is contrasted to narratives. Their interpretation is aided and dramatically enriched by a contrast betw een strategy and tactic, as introduced by M ichel de Certeau. This contrast emphasizes the discursive-or paradigmatic-nature of strategy opposed to the narrative-or syntagmatic-nature of practice.

Keywords: Narratives; Strategy and tactics; Strategy as practice; Pratique stratégique; Récit; Tactiques et stratégies (search for similar items in EconPapers)
Date: 2003
Note: View the original document on HAL open archive server: https://hal.science/hal-01845262v1
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Citations: View citations in EconPapers (5)

Published in Barbara Czarniawska, Pasquale Gagliardi. Narratives We Organize By, John Benjamins, pp.95-113, 2003, 9027296618, 9789027296610

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01845262

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