Le biais de commission: une explication de la mauvaise image des agents immobiliers

Thomas Lefebvre, Fabrice Larceneux () and Arnaud Simon
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Thomas Lefebvre: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Fabrice Larceneux: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Arnaud Simon: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: In France most residential properties are sold through real estate brokerage agencies. Howeverbrokers generally have bad image from customers. The objective of this research is to identifya biais in the evaluation of broker's fees by the sellers which impact negatively the recommendintention about real estate broker.A conceptual framework based on the recommend intention about a real estate service is proposed.The empirically tested model shows that there is an incomputable gap of satisfactionbetween individuals having realized an intermediate transaction and those having contracteddirectly.

Keywords: Immobilier; satisfaction du consommateur; intention de recommander; real estate; intermediation; customer’s satisfaction; recommend intention (search for similar items in EconPapers)
Date: 2014-05
Note: View the original document on HAL open archive server: https://hal.science/hal-01901902v1
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Published in Congrès de l'Association Française de Marketing, May 2014, Montpellier, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01901902

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