Commerce équitable et scepticisme, une typologie des consommateurs

Jean-Louis Pernin () and Benoît Petitprêtre
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Jean-Louis Pernin: IUT de Tarbes - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse
Benoît Petitprêtre: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas

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Date: 2012-04
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Published in Décisions Marketing, 2012, 66, pp.47-58

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