Does Loyalty Make Customers Blind? The Impact of Relationship Quality on Channel Members' Attributions and Behaviors Following Negative Critical Incidents

David Vidal ()
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David Vidal: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Date: 2012-04
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Published in Journal of Business to Business Marketing, 2012, 19 (2), pp.97-128. ⟨10.1080/1051712X.2012.621839⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01992759

DOI: 10.1080/1051712X.2012.621839

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