Procédure de microsegmentation du marché industriel: application au service téléphonique interurbain

Emmanuel J. Chéron
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Emmanuel J. Chéron: ULaval - Université Laval [Québec]

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Date: 1987-12-01
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Published in Recherche et Applications en Marketing (French Edition), 1987, 2 (4), pp.23-37. ⟨10.1177/076737018700200402⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02011360

DOI: 10.1177/076737018700200402

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