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La segmentation des marchés: Une revue de la littérature

T. Beane and D. Ennis
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T. Beane: Philip Morris USA

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Abstract: Cet article familiarise le lecteur avec les nombreuses méthodes de segmentation de marché et lui fournit une base de plus de cent références pour approfondir les techniques.

Date: 1989-09-01
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Published in Recherche et Applications en Marketing (French Edition), 1989, 4 (3), pp.25-52

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02011467

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