Strategic Innovation in Microfirms to Overcome Resistance to Change

Isabelle Bourdon () and Annabelle Jaouen
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Isabelle Bourdon: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Annabelle Jaouen: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Abstract: For a variety of reasons, strategic innovation in a microfirm's business model can be particularly challenging. One French company that specializes in the distribution of legal announcements and local economic news managed to use IT to not only reinvent its business model but also transform the rules of competition in its sector. Its experiences highlight the particular difficulties that small firms encounter when introducing new technology and the importance of training and creative alliances to ease both internal and external resistance to change. \textcopyright 2016 Wiley Periodicals, Inc.

Date: 2016
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Published in Global Business and Organizational Excellence, 2016, 35 (6), pp.65-74. ⟨10.1002/joe.21713⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02014001

DOI: 10.1002/joe.21713

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