Exploring organizational propensity toward inbound–outbound marketing techniques adoption: The case of pure players and click and mortar companies

Gianita Bleoju, Alexandru Capatina, Elisa Rancati and Nicolas Lesca ()
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Gianita Bleoju: Dunărea de Jos University of Galați [Romania]
Alexandru Capatina: Dunărea de Jos University of Galați [Romania]
Elisa Rancati: UNIMIB - Università degli Studi di Milano-Bicocca = University of Milano-Bicocca
Nicolas Lesca: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2016-11
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Citations: View citations in EconPapers (9)

Published in Journal of Business Research, 2016, 69 (11), pp.5524-5528. ⟨10.1016/j.jbusres.2016.04.165⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02014225

DOI: 10.1016/j.jbusres.2016.04.165

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