La présence humaine dans l'image, facteur d'efficacité de la communication publicitaire? Une expérimentation dans le domaine du tourisme

Marie-Laure Gavard-Perret ()
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Marie-Laure Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 1993-06-01
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Published in Recherche et Applications en Marketing (French Edition), 1993, 8 (2), pp.1-22

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