BIBLIOGRAPHIE: La stratégie d'extension de marque

Jean-Jack Cegarra ()
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Jean-Jack Cegarra: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Date: 2001-03-01
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Published in Recherche et Applications en Marketing (French Edition), 2001, 16 (1), pp.137-138. ⟨10.1177/076737010101600108⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02018882

DOI: 10.1177/076737010101600108

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