Le phénomène de collection: une lucarne pour appréhender la dimension affective de la consommation

Pascale Ezan ()
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Pascale Ezan: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: This article presents a review of the current literature on collecting in a consumer perspective.The market of collectibles offers many opportunities for firms. Nevertheless, creating and marketing collectibles require special skills to satisfy collectors. In this point of view, this research examines the different market strategies used to help these consumers to obtain objects.

Date: 2005
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Published in Revue management & avenir, 2005, 4 (6), pp.49-62

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02019625

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