Légitimité et stratégies de légitimation des associations de consommateurs dans le paysage consumériste actuel

Lydiane Nabec (), Corinne Chevalier (), Eric Briat () and Dominique Roux ()
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Lydiane Nabec: RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11
Corinne Chevalier: RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11
Eric Briat: CGET - Commissariat Général à l'égalité des territoires
Dominique Roux: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Abstract: Legitimacy and legitimation strategies of consumer organizations in the current consumerist landscape The role of non-profit consumer protection organizations, which have been key players historically,, has weake- ned over the past several years. Legitimizing their position within the public arena is a major issue in terms of consumer protection in the marketplace. The aim of this paper is to identify the legitimization strategies that can help them do so. A qualitative study helps us to analyze their legitimacy through the representations and practices of 51 respondents when trying to inform and defend themselves in litigation cases. Four strategies to legitimize their activity are presented, taking into account the risks inherent in their implementation: increasing consumer organization awareness, targeting priority populations, building specific expertise, and promoting class actions.

Keywords: consumerism; non-profit consumer organizations; consumer protection; legitimacy; legitimization; consumérisme; association de consommateurs; Protection des consommateurs (search for similar items in EconPapers)
Date: 2015-06-03
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Citations: View citations in EconPapers (1)

Published in Décisions Marketing, 2015, 78 (avril-juin), pp.63-77. ⟨10.7193/DM.078.63.77⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02022189

DOI: 10.7193/DM.078.63.77

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