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Les orientations envers l’achat d’occasion, le rôle du risque perçu et de l’expertise: quelles implications pour la distribution ?

Dominique Roux ()
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Dominique Roux: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Date: 2004
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Published in Décisions Marketing, 2004, 35 (juil.-sept.), pp.9-21

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