Comment la mesure de la préférence entre produits influence-t-elle le poids estimé de leurs attributs ?

Eline Jongmans () and Alain Jolibert
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Eline Jongmans: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Alain Jolibert: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2017-03-27
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Published in Recherche et Applications en Marketing (French Edition), 2017, 32 (2), pp.105-128. ⟨10.1177/0767370116684783⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02022700

DOI: 10.1177/0767370116684783

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