The impact of the synergy between quality management and marketing capabilities on product innovation: proposal of a conceptual framework

Younès El Manzani (), Mohamed Larbi Sidmou and Jean-Jack Cegarra ()
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Younès El Manzani: FSJES - Faculté des Sciences Juridiques, Économiques et Sociales - Université de Marrakech, MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Mohamed Larbi Sidmou: FSJES - Faculté des Sciences Juridiques, Économiques et Sociales - Université de Marrakech
Jean-Jack Cegarra: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: In the context of innovation, research that has attempted to explore the synergy between quality management and marketing are few. The main objective of this paper is to theoretically contribute in the understanding of the synergistic exchange between the quality management (ISO 9001) and marketing capabilities to improve the performance of product innovation.

Keywords: quality management; marketing capabilities; product innovation.; management de la qualité; ISO 9001; capacités marketing; innovation produit. (search for similar items in EconPapers)
Date: 2016-05-05
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Published in International Journal of Innovation and Applied Studies, 2016, 16 (4), pp.787-798

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02042637

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