Exploring organizational propensity toward inbound- outbound marketing techniques adoption: the case of pure players and click and mortar companies

Gianita Bleoju, Alexandru Capatina, Elisa Rancati and Nicolas Lesca ()
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Gianita Bleoju: Dunărea de Jos University of Galați [Romania]
Alexandru Capatina: Dunărea de Jos University of Galați [Romania]
Elisa Rancati: Dunărea de Jos University of Galați [Romania]
Nicolas Lesca: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Keywords: Inbound Marketing; Outbound Marketing; pure player; click and mortar; client experience; fsQCA (search for similar items in EconPapers)
Date: 2016-03-20
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Citations: View citations in EconPapers (9)

Published in The 6th Global Innovation and Knowledge Academy (GIKA), Mar 2016, Valencia, Spain

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02047795

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