Megamarketing expanded by neo-institutional theory

Damien Chaney (), Karim Ben Slimane () and Ashlee Humphreys
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Damien Chaney: Département de marketing [ESC Troyes] - Groupe ESC Troyes en Champagne, REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Date: 2015-07-28
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Published in Journal of Strategic Marketing, 2015, 24 (6), pp.470-483

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