Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions

Damien Chaney (), Renaud Lunardo and Grégory Bressolles ()
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Damien Chaney: Département de marketing [ESC Troyes] - Groupe ESC Troyes en Champagne, REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne
Renaud Lunardo: Kedge Business School [Talence]
Grégory Bressolles: Kedge Business School [Talence]

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Date: 2016-12
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Published in Journal of Business Research, 2016, 69 (12), pp.5886-5893

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02047954

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