LES COMMUNAUTÉS IMAGINÉES, UN TERRITOIRE D'ACTION MARKETING? Le cas de l'entreprise de rencontre en ligne Meetic

Gaêl Bonnin and Philippe Odou ()
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Gaêl Bonnin: UB - Université de Bourgogne
Philippe Odou: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Date: 2010
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Published in Décisions Marketing, 2010, 58, pp.27-36

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