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Victor Démian Méjia ()
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Victor Démian Méjia: UM2 - Université Montpellier 2 - Sciences et Techniques

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Date: 2012-09
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Published in Recherche et Applications en Marketing (French Edition), 2012, 27 (3), pp.125-130. ⟨10.1177/076737011202700306⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02055378

DOI: 10.1177/076737011202700306

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