La dualité marque-région d’une marque régionale

Charlotte Lécuyer ()
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Charlotte Lécuyer: LSAF - Laboratoire de Sciences Actuarielle et Financière - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon

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Date: 2014
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Published in 30ème Congrès de l’AFM, 2014, Montpellier, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02059471

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