The digitalisation of the toy market: Parents’ perspective of the anthropomorphic connected toys

Pascale Ezan () and Valérie Hemar-Nicolas ()
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Pascale Ezan: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Valérie Hemar-Nicolas: RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11

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Abstract: Based on a qualitative study, conducted with parents, this paper aims to explore how parents perceive the anthropomorphic connected toys and are prone to accept (or reject) this disruptive innovation. It shows that parents have difficulties in envisioning this innovation, and that the robot connected toys generate confusions and conflictual motivations. Parents do not understand to what extent they may bring about innovative changes in their children's plays, while these connected toys question their own vision of childhood.

Date: 2016-04-27
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Published in 7th Child and Teen Consumption Conference : ‘Child and Teen Consumption: Cultural Contexts, Relations and Practices’, Aalborg University, Denmark., Apr 2016, Aalborg, Denmark

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02068908

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