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Troïka, le cadeau d’affaire utile et design à la conquête du monde, communication acceptée dans la section « cas pédagogiques »

Béatrice Dogor Di Nuzzo, William Menvielle and Catherine Papetti ()
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Béatrice Dogor Di Nuzzo: Groupe Sup de Co La Rochelle
Catherine Papetti: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2016-07-11
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Published in congrès Ipag, Jul 2016, Nice, France

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