Playing with connected anthropomorphised objects towards an understanding of the factors contributing to parental acceptance

Jouer avec des objets connectés anthropomorphisés: Vers une compréhension des facteurs déterminants de l’acceptabilité parentale

Pascale Ezan () and Valérie Hemar-Nicolas ()
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Pascale Ezan: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Valérie Hemar-Nicolas: RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11

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Abstract: The internet of objects is developing on the toy market. Toys are products with specificities that need to be taken into account in order to understand the conditions underlying the acceptance of this disruptive innovation. Specifically, anthropomorphic connected toys raise questions pertaining to the relations the child build with his/her toys, and even to his/her social interactions within his/her family. The findings of the empirical study carried out with parents show that the toy design as well as the child vulnerability are key criteria to considerate forfacilitating the acceptance of these connected toys.

Keywords: Connected toys; Anthropomorphism; Child consumer; Innovation; Jouets connectés; Anthropomorphisme; Enfant consommateur; Consommateur (search for similar items in EconPapers)
Date: 2017-11-23
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Published in 16èmes Journées Normandes de la Recherche sur la Consommation, Nov 2017, Le Havre, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02072479

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