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Design Thinking Education as a Way to Promote Innovative Practices in Management: The Case of the IDEA Graduate Program

Philippe Silberzahn (), Fabien Mieyeville (), Renaud Gaultier and Jean-Patrick Péché
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Philippe Silberzahn: EM - EMLyon Business School
Fabien Mieyeville: INL - Institut des Nanotechnologies de Lyon - ECL - École Centrale de Lyon - Université de Lyon - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon - CPE - École Supérieure de Chimie Physique Électronique de Lyon - INSA Lyon - Institut National des Sciences Appliquées de Lyon - Université de Lyon - INSA - Institut National des Sciences Appliquées - CNRS - Centre National de la Recherche Scientifique
Renaud Gaultier: EM - EMLyon Business School
Jean-Patrick Péché: EM - EMLyon Business School

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Abstract: Management education is under growing criticism and calls for a profound renewal of management theories and practices abound within and outside academia. Creative industries in general, and Design Thinking in particular, are being proposed as a possible source of such renewal. This paper presents IDEA, a new degree where design as a set of principles forms the foundation of the whole curriculum in an integrated way. We present the pedagogical principles and early results, and discuss the implications of such a degree for the students, the educators and the supporting institutions.

Date: 2013-11-07
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Published in 3rd Interreg Conference, University of Southampton and EM Normandie, Nov 2013, Deauville, France

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