La prise en compte des déterminants non cognitifs: enjeu du marketing des collections

Pascale Ezan ()
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Pascale Ezan: UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Date: 2005
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Published in 11ème Colloque National de la Recherche en IUT, 2005, Rouen, France

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