Objet de collection et stratégie marketing des entreprises: une approche exploratoire: l’effet Pokémon

Pascale Ezan ()
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Pascale Ezan: UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Date: 2000-09-07
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Published in 15èmes Journées Nationales de Recherche des IAE, Sep 2000, Bayonne, France

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