La mesure des réactions affectives dans la réception des films publicitaires chez les enfants: une approche expérimentale

Christian Derbaix, Joël Bree () and Sophie Masson ()
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Christian Derbaix: LACC - Laboratoire d 'Analyse du Comportement du Consommateur - FUCAM - Facultés Universitaires Catholiques de Mons
Joël Bree: Sup de Co, Rouen, DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres

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Date: 1994-05-10
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Published in 10ème congrès de l'Association Française du Marketing, May 1994, Paris, France

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