Impact de la source (ingroup vs outgroup) d’un comportement sain et de l’argument du message (santé vs social) sur les intentions et attitudes des étudiants: Application à la consommation de boissons énergisantes

F. Loose and B. Siadou-Martin
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F. Loose: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
B. Siadou-Martin: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Date: 2015-09-25
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Published in 10e Journée AFM du Marketing Agroalimentaire, Sep 2015, Montpellier, France

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