Methods of capturing and keeping audiences within the digital creative industries

Modalités de captation et de conservation des publics au sein des industries créatives numérisées

Lucien Véran and Fabienne Chameroy ()
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Lucien Véran: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Fabienne Chameroy: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2015
Note: View the original document on HAL open archive server: https://hal.science/hal-02092053v1
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Published in La Revue des Sciences de Gestion, 2015, 275-276 (5), pp.153. ⟨10.3917/rsg.275.0153⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02092053

DOI: 10.3917/rsg.275.0153

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