Economic commitment and socio-environmental concern in "made in France" purchase

Engagement économique et préoccupations socio-environnementales dans l’achat « Made in France »

Pauline Folcher and Gilles N'Goala ()
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Pauline Folcher: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Gilles N'Goala: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Abstract: The purpose of this article is to study the role of the consumer's economic commitment in the building of preferences. Economic aspect can't to be disconnected from other societal concerns. It is modeled alongside the socio- environmental concerns. To understand this role, an experiment with the use of the conjoint analysis is carried out on a representative sample of 596 respondents. The main results show that economic commitment significantly increases the utility of domestic origin and the utility of quality.

Keywords: Economic Commitment; Made in; Conjoint Analysis; Engagement Economique; Analyse conjointe (search for similar items in EconPapers)
Date: 2016-05-18
Note: View the original document on HAL open archive server: https://hal.science/hal-02101155v1
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Published in Congrès de l’Association Française du Marketing, May 2016, Lyon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02101155

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