L'Euro: Questions, méthodes et premiers résultats

Pierre Desmet
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Pierre Desmet: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, ESSEC Business School

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Abstract: The arrival in France of the euro in 2002, and the withdrawal of the franc, have been anticipated within many companies in all operational areas (payroll, billing and accounts for example). As far as price policy is concerned, the company must determine, beyond the compulsory legal conversion, the prices that will be applied in euros, taking into account the consequences in termes of both unitary margin and demand. This article is concerned only whith price policy, and puts forward the most important questions; these relate to the effects of the euro and the categories of method that could be used to clarify choices, along with the limited number of early results published.

Keywords: politique de prix; euro; conversion; prix (search for similar items in EconPapers)
Date: 2001
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Published in Décisions Marketing, 2001, 25

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02129898

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