Does the Crowdfunding Platform Matter? Risks of a Negative Attitude towards the Platform in a Two-Sided Market

Camille Lacan and Pierre Desmet
Additional contact information
Camille Lacan: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Pierre Desmet: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, ESSEC Business School

Post-Print from HAL

Abstract: Despite the growing interest in crowdfunding, a major issue is the campaign success rate. Less than half of the campaigns are able to reach their goals. However, previous studies have neglected that the creator‘s open calls towards the contributor population involve an Internet platform. To fill the gap, this study investigates the impact of the platform on the contributor participation in the campaign. Drawing on two-sided market theory, the empirical study reveals that crowdfunding platform plays a central role beyond the communication function of a website. Results are consistent with this view and demonstrate the effect of risk factors that increase the negative attitude of contributors by acting on the degree of usefulness and perceived difficulty of the platform. Finally, a negative attitude towards the Internet platform reduces both the willingness to support and to share word of mouth about a project.

Keywords: Crowdfunding; willingness to support; word-of-mouth; two-sided market (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Published in Australian and New Zealand Marketing Academy Conference. (ANZMAC) 2016, 2016, Christchurch, New Zealand. pp.333-340

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02132615

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().