Le consommateur suspicieux face au marketing expérientiel ?

Jean-Luc Herrmann ()
Additional contact information
Jean-Luc Herrmann: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

Post-Print from HAL

Date: 2016
References: Add references at CitEc
Citations:

Published in Claire Roederer; Marc Filser. Le marketing expérientiel, vers un marketing de la cocréation, Vuibert, 2016, 9782311402353

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02169865

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().